Blue Ocean Awards
The Blue Ocean Awards were created in 2014 by Alban Eral, with HEC Paris and the French Ministry of Economy, Finance and Recovery. The Blue Ocean Awards are the only event in the world that rewards companies that have followed a strategy known as the Blue Ocean Strategy, which aims to create a new market away from the competition.
Origins of the Blue Ocean Awards
The Blue Ocean Awards are inspired by the Blue Ocean Strategy concept, which stems from the research work of W. Chan Kim and Renée Mauborgne on innovation through value. In their world bestsellers Blue Ocean Strategy and Blue Ocean SHIFT, the two INSEAD professors deciphered how any company can break free from its competitors (the Red Ocean) to create a new market (the Blue Ocean) by proposing a divergent offer inspired by the experience of "non-customers" in its sector.
W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau. They are number 2 in the international Thinkers50 ranking of management gurus.
91% rise within 6 months
The Blue Ocean Awards winners are experiencing a strong acceleration. Over 7 years, 91% of Blue Ocean Awards winners have financed themselves in 6 months. In the 3 years following their victory, their valuation is multiplied by 10 on average, up to more than 40 times.