The Blue Ocean Awards, the event

The Blue Ocean Awards, the event

Blue Ocean Awards

The Blue Ocean Awards were created in 2014 by Alban Eral, with HEC Paris and the French Ministry of Economy, Finance and Recovery. The Blue Ocean Awards are the only event in the world that rewards companies that have followed a strategy known as the Blue Ocean Strategy, which aims to create a new market away from the competition.

Blue Ocean Strategy
Origins of the Blue Ocean Awards
Chan Kim & Renée Mauborgne

Origins of the Blue Ocean Awards

Blue Ocean SHIFT Book

The Blue Ocean Awards are inspired by the Blue Ocean Strategy concept, which stems from the research work of W. Chan Kim and Renée Mauborgne on innovation through value. In their world bestsellers Blue Ocean Strategy and Blue Ocean SHIFT, the two INSEAD professors deciphered how any company can break free from its competitors (the Red Ocean) to create a new market (the Blue Ocean) by proposing a divergent offer inspired by the experience of "non-customers" in its sector.

W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau. They are number 2 in the international Thinkers50 ranking of management gurus.

Quote Renée Mauborgne

BOS Thinkers50

Bruno Lemaire

Bruno Lemaire

Ministry of Economy, Finance and Recovery

The 2019 edition was placed under the patronage of Bruno Le Maire, Minister of Economy and Finance.

Early detection
Blue Ocean Awards winners follow-up

91% rise within 6 months

The Blue Ocean Awards winners are experiencing a strong acceleration. Over 7 years, 91% of Blue Ocean Awards winners have financed themselves in 6 months. In the 3 years following their victory, their valuation is multiplied by 10 on average, up to more than 40 times.

Macro Planning to date

Opening of applications

Opening of applications


The Blue Ocean Awards are open all year round.

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March 11, 2021
Juries of the 7th BOA

Juries of the 7th BOA

  • March 11, 2021

The juries for the National, New Aquitaine, Auvergne Rhône-Alpes and Michelin Mobility editions will be held on March 11, 18 and 26, 2021.

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7th Blue Ocean Awards

7th Blue Ocean Awards

  • May 11, 2021

Simultaneously Paris, Bordeaux, Lyon and Pretoria (South Africa). Broadcast of each ceremony on YouTube. Live networking and e-stands

Presentation of the Michelin Mobility, Baby, Social Mentor and Hackathon awards


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May 11, 2021
July 2021
Dossier in Forbes magazine

Dossier in Forbes magazine

  • July 2021

A look back at the highlights of the 7th Blue Ocean Awards and a presentation of all the winners in a special report in Forbes magazine for the summer of 2021.

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Highlighting companies that are creating new markets


Tuesday, May 11, 2021, from 7:30 a.m. to 6:00 p.m.


Experts in Blue Ocean Strategy, Global Ecosystem, Experienced Jury


Detect 3 years before the nuggets of tomorrow and join the Blue Ocean ecosystem.


National Edition & Michelin Mobility Award at : HEC PARIS


New Aquitaine Edition at : BORDEAUX TECHNOWEST


Edition Auvergne Rhône Alpes : INCITY TOUR of Lyon


Edition South Africa: Residence of the French Ambassador in Pretoria


The 4 ceremonies live and in full on our YouTube channel

Michelin Mobility Award

Open to international markets Any company maturity Safer and more sustainable mobility

Mentor Award

A Blue Ocean has already been created, turnover > 2M€.

Baby Price

Product or service already launched, Creating a Blue Ocean, Turnover < 2M€.

Societal Award

Baby or Mentor ET has a positive impact on society

Hackathon Award

Project being launched, HEC students

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