Blue Ocean Strategy Awards | 8th edition

Blue Ocean Strategy Awards | 8th edition

Closing of the 8th Blue Ocean Awards, INSEAD Blue Ocean Strategy Institute, 13 April 2023

The Blue Ocean Awards reward and highlight companies from around the world, startups or ex-startups and SMEs that have successfully implemented their Blue Ocean strategy.

Blue Ocean Strategy
Origines des Blue Ocean Strategy Awards
W. Chan Kim & Renée Mauborgne

Origins of the Blue Ocean Strategy Awards

Blue Ocean SHIFT Book

The Blue Ocean Awards are inspired by the Blue Ocean Strategy concept, which stems from the research work of W. Chan Kim and Renée Mauborgne on innovation through value. In their world bestsellers Blue Ocean Strategy and Blue Ocean SHIFT, the two INSEAD professors deciphered how any company can break free from its competitors (the Red Ocean) to create a new market (the Blue Ocean) by proposing a divergent offering inspired by the experience of "non-customers" in its industry. W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau. They are number 2 in the international Thinkers50 ranking of management gurus.Citation Renée Mauborgne

BOS Thinkers50

Blue Ocean Awards winners are accelerating rapidly. Over 7 years, 91% of Blue Ocean Awards winners have been financed within 6 months. In the 3 to 4 years following their victory, their valuation is multiplied by 10 on average, up to more than 40 times.

8th Blue Ocean Awards: the 5 key steps

Ouverture des candidatures

Opening of applications

Apply whenever you want, it only takes 30 seconds! Just enter your website

July 22
December 22 to March 23
Préparation des Finalistes (offerte)

Preparation of the Finalists (offered)

Dedicated Bootcamp or Coaching OFFERED (value 3k€) to the finalists to prepare their passage in front of our jury

Jurys internationaux

International juries

International juries broadcast on our YouTube channel

December 22 to March 23
December 22 to April 23
8th Blue Ocean Awards

8th Blue Ocean Awards

  • December 19: Senegal
  • March 24: India
  • April 13: France, Blue Ocean Strategy Institute of INSEAD

Streamed live on YouTube

Magazine Forbes

Forbes Magazine

Complete file on the 8th Blue Ocean Awards with presentation of the winners

July 23

The Blue Ocean Awards in 6 questions...


Highlighting companies that create new markets through value & responsible innovation


Juries in September 2022 International editions from December 22 to April 23


Experts in Blue Ocean Strategy, Global Ecosystem, Experienced Jury


Discover and accelerate the nuggets that will change the world in the next 3 years


Senegal, South Africa, India, France

Categories ?

+BABY : CA < 2M€ +MENTOR: CA>2M€ +SOCIETAL : impact clef sur la société +HACKATHON : projets HEC Paris

Jury France & International Ceremony - 2023

Ceremony & Jury INDIA - 2023

Ceremony & Jury SENEGAL - 2022

JURY Sessions - 2021

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