Espace PRESSE 2016

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Press releases of the event

Announcement of the awards for November 30, 2016

Communiqué de Presse 2



Announcement of the event

Communiqué de Presse 2016


Name of the event

Blue Ocean Awards, French SMEs create new markets


Co-organized this year by HEC Paris, the consulting firm AXESSIO and the DGE, the Blue Ocean Awards, for their third edition, will reward French SMEs that have succeeded in creating their own "Blue Ocean" market on 30 November 2016 at the Ministry of the Economy.

Axelle Lemaire, Secretary of State for Digital and Innovation, will preside over the ceremony and Renée Mauborgne, author of the best-selling Blue Ocean Strategy, will be our guest of honour for the second time.

More than 300 participants are present every year to take part in this unmissable event of Innovation by Value.

Today, while their market is becoming increasingly mature, many French companies, whether SMEs, ETIs or large groups, are managing to free themselves from competition by creating their own market space, via a "divergent" offer, which simultaneously meets the priority challenges of their customers and non-customers, breaking with the standards of their home market.

Two categories are distinguished: Baby and Mentor. The Blue Ocean Awards Mentor, an SME already mature in their development, will pass the baton to the Blue Ocean Awards Baby, which rewards young startups in the making.

Last year, Renée Mauborgne and bpifrance presented a Blue Ocean Award Mentor to Scality, Compte Nickel and Unilend, who, with the jury, passed the baton to the 6 Blue Ocean Awards Baby: Glowee, B.Sensory, Finalcad, Fretbay, Data&Data and Merch. Finally, Naturalpad received the Blue Ocean Award Social from DreamStarter, which promotes societal innovations to citizens.



HEC Paris

Axessio - Innovation Strategies Cluster

DGE - Direction Générale des Entreprises



Wednesday, November 30, 2016



139 rue de Bercy, 75012 Paris
Centre de Conférences Pierre Mendès France


Axelle Lemaire will chair this third edition

Sponsor of the event last year, Mrs Axelle Lemaire, Secretary of State for Digital, gives us the honour of presiding over this third edition of the Blue Ocean Awards. The Minister will close the event.


Guest of Honour

Renée Mauborgne, Co-founder of INSEAD's Blue Ocean Strategy Institute & co-author of the best-selling Blue Ocean Strategy.

Professor Renée Mauborgne is co-author with Professor W. Chan Kim of the global best-seller Blue Ocean Strategy. The Blue Ocean Strategy is a method of Innovation to free oneself from competition by creating a Blue Ocean market space, through Innovation on customer value. This strategy directly inspired the creation and the name of the Blue Awards.

Renée Mauborgne is Professor of Strategy at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau. She is, with W. Chan Kim, number 2 in the international Thinkers50 ranking of management gurus. Together, they have received numerous awards and distinctions around the world.

Stratégie Océan Bleu, translated into 43 languages, has sold more than 3.5 million copies and is a best-seller on all five continents.


Members of the 2016 Jury

Institutional & associative

Jo-Michel Dahan, Deputy Director at the Directorate General for Enterprises (DGE)

Françoise Brancourt, Head of the AI mission for companies (DGE)

Ahmed Agarbi, Deputy Head of the Office of Intangible Economy Services (DGE)

Laure Reihnart, Director of innovation partnerships (Bpifrance)

Philippe Leroy, Chairman (Cap Digital)

Patrick Coquet, General Delegate (Cap Digital)

Florin Paun, Deputy Director "Industrial Innovation" (ONERA)

Clémente Martine, Director of Business and Research Support (INPI)

Robert Kalocsai, President (IE-Club)

Hélène Campourcy, President (Pink Innov')

Carole Abbey, Member representing the President (Observatory of the Intangible)

Anne Zerkovitz, Secretary General (Techsap Ouest)



Julien Lévy, Affiliate Professor (HEC Paris)

Stéphane Madoeuf, Affiliate Professor (HEC Paris)


Decision-makers Innovation

Eric Texier, Vice President Group Innovation (Sodexo)

Stéphane Pelletier, President (DreamStarter)

Angélique Bague, Director of HP Startup (Hewlett Packard Enterprise)

Philippe Colliat, Managing Director (Cerfrance)

Thierry Oddos, Director Open & External Innovation (Johnson & Johnson)

Hervé Amoreau, Chairman (AXESSIO)

Alban Eral, Partner of the Innovation Strategies Pole (AXESSIO)

Marc Beauvois-Coladon, Partner of the Innovation Strategies Pole (AXESSIO)

Gilles Petersen, Partner (Aldema Partners)

Pierre Millerat, Digital Innovation Director (ENEDIS)

Grégory Fichet, Key Account Manager Paris (ENEDIS)

Igor Douplitzky, Development Director Orange Start-up Ecosystem (Orange)

Karine Hare-Conan, Head of Strategic Research (Cofely Ineo)

Laurent Farlotti, Senior Vice President Innovation & P.I (Neopost)

Hélène Campourcy, VP Marketing & Innovation (Teleperformance)

Pierre Blanc, Innovation Manager (Carrefour)

Florence Pierron, Marketing Service Manager (Elior)

Sylvain Davril, VP Innovation (SunTseu)

Daniel Diaz, Director of Operations (SunTseu)

Tsépé Zing, Sourcing Director (SunTseu)

Rachel Bor, Director of Publication (La Revue du Digital)

Official press kit of the Blue Awards 2015

Dossier de Presse 2015



Press Review of the 2015 edition

La Tribune, national edition of December 12, 2014 (PDF)

Blue Ocean Strategy Institute, December 18, 2015

INSEAD, "Blue Ocean Strategy Inspires the First-Ever Blue Awards in France".

bpifrance, October 2015

Direction Générale des Entreprises, October 2015

La Revue du Digital, October 2015

La Revue du Digital, 17 November 2015

Ecole Supérieure du Digital, October 2015

Official blog of Gérald Karsenti, CEO of HP France

Scality, December 10, 2015

Good Morning Crowdfunding, November 25, 2015

Cheque Santé, October 2015

Cap Digital

be-angels, 24 november 2015, October 2015

SunTzu: Champions of Innovation rewarded at the Blue Awards

SunTzu: Blue Awards teachings

News Boursorama about the raising of 2M€ by Agorize

Ministry of the Economy, National Services Commission


HEC Paris, News

HEC Paris, News

Cap Digital, events

La Revue du Digital




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