Join the blue wave on May 11, 2021 online!
The Blue Ocean Awards - inspired by the Blue Ocean Strategy, which enables companies to free themselves from competition by creating their own market space - announce their agenda and the finalists for the National, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, South Africa and Michelin Mobility International awards. The winners of this 7th edition will be unveiled on 11 May 2021 during an exceptional event, live from HEC Paris, Bordeaux Technowest, the EFAB in Lyon and the French Embassy in South Africa.
Prestigious speakers
The French Ambassador to South Africa Aurélien Lechevallier, Renée Mauborgne co-director of the Blue Ocean Strategy Institute of INSEAD and co-author of Blue Ocean Strategy, Lorraine Frega Business and Corporate Director of the Michelin Group, Stanley Steenkamp CEO of Veolia South Africa will participate in this exceptional day, Pascal Faure Director General of INPI, Gérald Karsenti CEO of SAP France, Philippe Oster Director of International Affairs at HEC Paris, Gérard Wolf Chairman of the Sustainable City Task Force at MEDEF International, Olivier Mathiot Chairman of thecamp and co-founder of PriceMinister, and David Maisel historic CEO of Marvel Studios. [NB: in strict compliance with current health measures].
To interact with the speakers, register at: https: //events.igesia.co/event/blueoceanawards
Networking, exchanges with the Partners and the 50 finalists from the nearly 450 applications received
Thanks to the French Embassy in South Africa, HEC Paris, Michelin, Veolia and INPI, participants will join the7th Blue Ocean Awards day via the Igesia platform, where they will be able to network with each other, with the partners and the 50 finalists on their virtual stands, but also follow the event live from HEC Paris, Bordeaux Technowest, EFAB Lyon and the French Embassy in South Africa.
To network and visit the virtual stands, please register at: https: //events.igesia.co/event/blueoceanawards
Innovation value in the spotlight all day on May 11
On May 11, the winners of the7th Blue Ocean Awards, which successfully followed a Blue Ocean Strategy defined by W. Chan Kim and Renée Mauborgne. In their worldwide bestseller, the two INSEAD professors explain how any company can break away from its competition by creating a new market for itself by focusing on value. This unique day will also be marked by the testimonies of international companies that have been transformed by this method, such as Marvel Studios or Servier in Morocco. Students from HEC Paris (Blue Ocean Hackathon final, at 8am on the main live) and EFAB (BlueCity program to build the city of tomorrow, at 1:30pm on the Lyon live) will also be honored.
Highlights of May 11, 2021 (main live)
07H30 Launch of the7th Blue Ocean Awards day by the organizers
08H00 Blue Ocean Hackathon final by HEC Paris students
09:30 Testimony of Servier Morocco's management committee on its Blue Ocean Leadershipapproach
11H00 Presentation of the historical Blue Ocean Strategy followed by Marvel Studios
12:30 Opening of the7th Blue Ocean Awards ceremony, in multiplex from the 4 venues
1:00 pm Announcement of the winners of the 7th National Awards and the Michelin Mobility Award
14H00 Announcement of the winners of the 2nd edition Nouvelle-Aquitaine
15H00 Announcement of the winners of the1st edition Auvergne-Rhône-Alpes
16H00 Announcement of the winners of the1st South African edition
17H00 Closing of the7th Blue Ocean Awards ceremony, multiplexed from the 4 venues
A 2021 edition of the Blue Ocean Awards with prestigious partners
- The 7th national edition is placed under the high patronage of Bruno Lemaire, Minister of Economy, Finance and Recovery, with the support of HEC Paris (academic framework), Michelin (major partner who will present its international prize dedicated to mobility), INPI (National Institute of Industrial Property), Spinfi (corporate innovation expert), B1Partners (specialist in organizational transformation), EngageX (impact accelerator for startups) and Forbes France
- The 2nd edition Nouvelle-Aquitaine is organised with the support of the region Nouvelle-Aquitaine, Bordeaux Technowest (help for entrepreneurial creation) and INPI
- The1st edition Auvergne-Rhône-Alpes is supported by Michelin, HUB612 (VC accelerator for Fintech, Insurtech & B2B Services), France Barter (the BtoB exchange network, twice finalist), the CJD Lyon and Rhône-Alpes (responsible and committed leaders), the EFAB (real estate business school) and the INPI
- The1st international edition is chaired by Aurélien Lechevallier, French ambassador to South Africa, and made possible by Veolia South Africa (a player in sustainable ecological transformation), in partnership with MEDEF International
Winners funded within 3 years
In previous editions, the winners have experienced a strong acceleration in less than 6 months: "Over 7 years, 91% of Blue Ocean Awards winners have been financed within 6 months. In the 3 years following their victory, the winners' valuations increased on average tenfold and up to 40 times. "says Alban Eral, founder of the Blue Ocean Awards.
VIP access
Participants have the opportunity to subscribe to one of the 10 VIP packages offered this year, which include 12 hours of "learning by doing" training-workshop at Blue Ocean Strategy (May 9 and 10) and participation in the official panel invited to ask questions to the speakers and to react live to conclude each of the highlights of the day (morning conferences and pitches of the award winners during the 4 ceremonies in the afternoon)
To reserve one of the 10 VIP packs: https: //events.igesia.co/event/blueoceanawards
Press Requests
- I would like to interview the finalists
- I wish to register for the day of May 11, 2021
- I would like to receive the results of the Blue Ocean Awards (in May)
Press contact
Bertrand ESPITALIER - Director of Communications for the Blue Ocean Awards
M. +336 61 78 12 52, communication@blue-awards.com
About the Blue Ocean Awards
The Blue Ocean Awards were created in 2014 by Alban Eral, with HEC Paris and the Ministry of Economy, Finance and Recovery. The Blue Ocean Awards are the only event in the world that rewards companies that have followed a strategy called Blue Ocean Strategy , which aims to create a new market for themselves at a distance from the competition.
Finalists of the7th Blue Ocean Awards
| Finalistes de la 7ème édition Nationale – Finalcad : la plateforme unique pour travailler en groupes, piloter l’activité terrain et gérer l’inattendu – Smarto : le garant pour ton prêt étudiant – Edenlmap : adresse officielle pour tous – Unseenlabs : protéger les océans en géolocalisant tous les navires du monde depuis l’espace – SCI DIP : je comprends ma santé par la science et l’avis de chercheurs – Action air environnement : les données ciblées à coût abordable pour protéger l’environnement – HAVR : j’équipe et je gère l’accès de n’importe quelle porte en 5mn sans connexion – Transition one : j’électrifie mon véhicule thermique simplement et rapidement – R-PUR : je fais du sport totalement protégé des virus & de la pollution – Tchek : reconnaissance incontestable des dommages véhicule – Equisafe : les titres de mon organisation deviennent liquides et je suis autonome dans la gestion de mes investisseurs – Teenlabs : le parcours certifié aux compétences du numérique à tout âge – Gifts for change : s’engager dans une démarche philanthropique éco-responsable par l’objet – Migbirds : un réseau de lieux de vie pour s’évader tout en travaillant grâce à un seul et unique forfait | Finalistes du Prix Michelin Mobilité – Tarmac Technologies : suppression des retards aériens par l’efficacité opérationnelle au sol – Edenmap : adresse officielle pour tous partout dans le monde – Unseenlabs : protéger les océans en géolocalisant tous les navires du monde depuis l’espace – Alertgasoil : je gère en temps réel mon stock carburant de toute ma flotte (sol, air, mer…) quelle que soit leur énergie et j’élimine la fraude et le gaspillage – Action air environnement : les données ciblées à coût abordable pour protéger l’environnement – Transition one : j’électrifie mon véhicule thermique simplement et rapidement – Tchek : reconnaissance incontestable des dommages véhicule – Velco : mes 2 roues électriques plus durables, sécurisés et sûrs en devenant connectés – Orbital sidekick (première entreprise américaine finaliste) : surveillance hyper-spectrale quotidienne des pipelines par satellite – Sun mobility : ravitaillement des véhicules électriques en une seconde, moins cher et plus pratique |
| Finalistes de la 2ème édition Nouvelle-Aquitaine – Luz Environnement : amener la prise de conscience environnementale grâce à la bouteille de vin réemployée – Logikko : injection d’hydrogène rendant toute voiture plus propre et plus efficace immédiatement pour quelques centaines d’euros – Protifly : des protéines écologiques et économiques pour l’industrie agro-alimentaire grâce à un modèle circulaire de valorisation des résidus organiques – Antartiqua : un vanity des temps modernes (modulable, rechargeable et personnalisable) – Yescapa : l’achat/Vente d’un VDL d’occasion en P2P est enfin sécurisé – Dorek : la récupération facile et rapide grâce à un matelas conçu pour la micro-sieste – Classic Hub : se faire plaisir avec un véhicule de collection en toute simplicité et sans contrainte – Transeco2 : une raffinerie au pied de sa cuve pour contrôler, optimiser et marquer son gasoil Finalistes de la 1ère édition Sud-Africaine – Fondateurs sud-africains : ATLM (Gestion adaptative des feux de circulation), Eco-Ba (accès à l’eau partout sans réseau), Smart Usage Utility System (consolidation de la dette à faible coût par l’IA), Blue Seed Organics (purification de l’eau par la récupération des déchets) – Fondateurs français : Kudoti (recyclage rentable des déchets pour les marques), Edenmap (adresse officielle pour tous partout dans le monde3), Shopit, Katecgroup (Accès à l’éducation pour les personnes isolées à faible coût) | Finalistes de la 1ère édition Auvergne-Rhône-Alpes – Time for the planet : j’investis pour sauver la planète, dans le cadre du réchauffement climatique – Kaoa : le click & collect des études techniques – Genae : le plaisir de l’activité physique pour tous, dès 2 ans, coaché et payable à l’heure – Tilkee : mes processus commerciaux automatisés, du premier contact à la signature du contrat – Williwaw : faire respirer la maison, sans étouffer la planète – Franceplay permet aux marques et aux territoires de créer leur propre plateforme svod avec des contenus augmentés dans un environnement protégé. – Freedge Beauty : je traite ma peau avec des fruits, légumes, végétaux frais produits localement – Beelse : production à la demande, au plus près du besoin, quel que soit le volume et disponible immédiatement – Biomede : dépollution naturelle & diagnostic immédiat des sols – La boite à indés : le réseau qui répond à tous les besoins des indépendants pour leur faire gagner du temps, de l’argent et des compétences au quotidien – Brush : mes dents se brossent toutes seules en 10 secondes facilement et sans effort – Comongo : j’accède à des indicateurs uniques de ressenti de mes publics externes et/ou internes vérifiables immédiatement – Yupwego : soyez réellement protégé dès 1€/jour, l’assurance 100% flexible aux petits soins des voyageurs ! |
Testimonials from partners, jurors and finalists
The French Embassy in South Africa is pleased to support and host the first ever international Blue Ocean Awards, a prestigious innovation competition initiated by INSEAD and HEC. This edition is fully in line with our wish to support the development of South Africa's particularly dynamic innovation and entrepreneurial ecosystem. It is also a great opportunity to bring our respective ecosystems closer together.
Aurélien Lechevallier, Ambassador of France to South Africa
HEC Paris has supported the Blue Ocean Awards since their creation in 2014. Every year, we are happy to see our entrepreneurs highlighted for their ability to think outside the box and create new markets. I am thinking in particular of Agorize, Yogist, Advitam, Tarmac Technologies, Bird Office and Sillages Paris. We continue to develop our HEC Innovation & Entrepreneurship Center to support them. In addition, we are delighted that the Blue Ocean Awards are taking on a strong international dimension this year, with the launch of the first edition dedicated to South Africa, which is a logical extension of the school's development on the African continent.
Philippe Oster, Director of International Affairs at HEC Paris
As a leader in the mobility sector, Michelin's ambition is to constantly improve its customers' mobility in a sustainable and innovative way. This partnership is an opportunity for the Group to be closer to French and international companies that innovate in connected mobility services and to reward them. This is in line with the group's open innovation approach and its desire to be a "data-driven company" and a major player in connected mobility.
Lorraine Frega, Director of Business Distribution, Services and Solutions, Strategy, Innovation and Partnerships Member of the Michelin Group Executive Committee, major sponsor
The work on the matrix allowed us to clarify a vast offer and to challenge our offer and our language elements. This step back was very beneficial during the period we are going through! In the middle of a deployment phase during this extraordinary and unpredictable year...! On the day of the jury, one thing is certain, time goes by awfully fast! In fact, I lost my nerve for a moment when I heard the time remaining. But the matrix is so well done and the preliminary guidance for this exercise is very structured, we rely on the tool which allows us to check at a glance that "everything is said" and that nothing is omitted in the presentation. The jury's questions are also challenging and benevolent, as a support to push oneself to go even further and open the field of possibilities.
If I had one piece of advice to give to other candidates, it would be not to hesitate to apply for the second time and to live this experience as a great way to take a step back and project the vision of your project. So much so that you have gained whatever happens: you gain time, clarity, posture... thanks to this approach and the list goes on! The Blue Ocean approach is a great exercise! A powerful tool to lift your head from the handlebars and take your project further.
Pauline Klein, Founder of La Boîte à Indés, finalist
Being a member of the Blue Ocean Awards jury was an excellent way to learn about the principles of the Blue Ocean Awards matrix. We have seen a succession of companies working on very different themes, which has enabled us to understand the challenges of this strategic approach.
Pauline Raud, Communication Manager HUB612, partner and juror
We are proud to associate our real estate school EFAB with the Blue Ocean Awards. For our GES EDUCTIVE group, this will be an opportunity to announce the creation of our own challenge, BLUE CITY by EFAB, a competition which this year will bring together more than 500 students around the theme "re-enchant your city". In practice, this educational project will bring together students from Lyon, Lille, Aix-en-Provence and Paris, as well as some twenty coaches for an exceptional experience of open innovation to be shared with professionals from all areas of the real estate industry. For it is our students who will be accompanying the digital, technological, ecological and social transformation of the sector.
We are also honored to anchor the BOS in Lyon, alongside Michelin, as close as possible to the regions.
Laurence Augoyard, General Manager, Eductive Group
It is with great pleasure that our school EFAB welcomes the 7th edition of the Blue Ocean Awards in its SU Lyon campus. Resolutely open to innovation, EFAB will now integrate a BLUE CITY by EFAB challenge into its programme. BLUE CITY by EFAB is a unique opportunity to bring together professionals, students and coaches to push innovation in a real estate sector in full transformation. Thank you to the organizers of Blue Ocean for their trust and their commitment to our students.
Victor Gervasoni, Director of the SU Lyon campus and Director of the EFAB school
After the great surprise of seeing Gifts for Change selected as a finalist for this 7th edition, I set about preparing for this jury, which includes the Blue Ocean matrix. Having read the Blue Ocean Strategy with great interest, I have long been convinced that our project is a perfect illustration of it, on a red ocean, that of communication through objects, where our committed and philanthropic approach opens up a new and little explored strategic space.
The matrix proved to be a powerful tool and helped to give a more tangible reality to this initial conviction. In particular, the reflection on non-customers and impending non-customers was very enriching.
The presentation to the jury, although by video conference, was an extremely stimulating moment and the jury showed sincere interest in our project. I was struck by the diversity and relevance of the questions asked, but also by the benevolence of its members, who spontaneously offered to help us develop our project. This has already resulted in a meeting with one of the members to explore possible partnerships.
Bravo for this initiative, I am particularly happy to take part in it and thus to make one more step in the understanding of the Blue Ocean.
Alexis Kryceve, Founder & CEO of Gifts for Change, finalist
For a "Baby" project like us, going in front of the jury on the morning of March 26, 2021, was an important event because it is an incredible opportunity to present our vision and our ambition to all those people who are sensitive to the Blue Ocean approach.
The jury's questions helped us identify the vision of our offer. In particular, one point that we will probably come back to, namely the fact of integrating both Parents and Teens in our approach, in response to their anxieties about the future.
The Blue Ocean Matrix is a very powerful tool that allows us to examine points that we have been "feeling" until now. It gives us a framework from which we can derive a strong legitimacy to carry our vision and our ambitions. We finally realize that we are not just proposing an innovation, but creating a new market, which is great!
An advice for the candidates of the next editions: Work as much as possible from the matrix and the proposed order of work, it is a very beneficial guide which allows to force oneself to take point by point the elements of this market creation.
Sylvie Jouanard, President and Founder TeenLabs, finalist
We are happy to have been part of the jury of the Blue Ocean Awards, especially during this first edition in Lyon. We were lucky enough to attend the pitches of some of the region's best nuggets, at different levels of maturity and in various sectors. The grid of reading of the projects through the research of the Blue Ocean brings to the jury a new look on the presented projects while challenging the entrepreneurs, an interesting exercise for all.
Alexandre Vallat, Start-up referent of the French Tech One Lyon St-Etienne, juror
What a contest! Surely one of the most rewarding experiences.2nd participation for Tilkee in the Blue Ocean Awards competition and we come back even stronger and more convincing.
Participating in the Blue Ocean Awards competition was an excellent way to be challenged by a jury of key players in the French economy.
If I had to describe the BOA competition in one sentence? A wonderful energy from both the participants and the members of the jury. This competition has allowed us to go even further!
Tim Saumet, Co-founder & CEO of Tilkee, finalist
The FBA - Femmes Business Angels network is proud to support the BOA7 in Paris, Lyon and Bordeaux!
Blue is not just for men. We have identified 20% female teams among the finalists of these BOA7... FBA encourages women to undertake and appropriate the blue oceans and recommends to entrepreneurs more gender diversity in their governance and shareholding. This is a guarantee of better performance!
Cécile Bassot, Vice-President of Femmes Business Angels
Great event!